Launch vertical

Fencing runs on permits, parcels and proximity

The Fence Intelligence Pack encodes how fence contractors actually win work: chase pool-barrier deadlines, farm the streets you already worked, and quote from real lot geometry.

Map workspace — Dallas–Fort Worth territory

42 scored opportunities · Fence Intelligence Pack v1

Completed job · 1.5 mi radius8160595655544841
High intent 70+Watch 45–69

Selected property

488 Blue Sage Dr

Allen, TX 75024 · 12,450 sqft · built 1998

81opportunity score
  • Pool permit filed+28
  • Nearby completed job+18
  • Recent purchase+9
  • Existing customer nearby+8
  • Parcel size fit+8

Every point is traceable to a recorded signal and stored as an append-only evaluation.

Signal model

Every point in the score has a reason

Weights are configurable per organization. Historical evaluations are preserved, so changing the model never rewrites the past.

Pool permit filed

up to +28

A new pool means a code-required barrier on a deadline. This is the strongest single fencing signal and it is public record.

Nearby completed job

up to +18

Neighbours who watched your crew work convert far better than a cold list. Distance to your finished installs is scored directly.

Recent purchase

up to +9

New owners spend on the exterior in their first year. Ownership change dates come from the property record.

Parcel size and shape

up to +8

Linear footage drives your quote. Lot geometry tells you whether the job is worth a truck roll before anyone calls.

Owner occupied

up to +5

Owner-occupants decide; rental managers defer. Occupancy status changes who to contact and how.

Assessed value band

up to +6

Value band predicts material tier — cedar privacy versus chain link — so estimates and messaging match the street.

Plays

Two campaigns that pay for the platform

Pool-permit urgency and neighbourhood farming, both compliance-gated and measured.

Campaign builder — Pool permit neighbors

3-step sequence · 20 enrolled

Day 0 · Neighborhood note

We're building fences on your street this week…

Day 2 · Pool-code explainer

What Texas pool-barrier code requires…

Day 5 · Estimate offer

Want a same-week estimate window?

Consent checked 2 suppressed Quiet hours 9:00 PM – 8:00 AM local

Opportunity score — explainability

488 Blue Sage Dr

Pool permit filed+28
Nearby completed job+18
Recent purchase+9
Existing customer nearby+8
Parcel size fit+8
Assessed value band+6
Owner occupied+5
Total score81

Rules-based vertical intelligence today, with model-assisted scoring layered on the same signal history later. No black-box predictions.

Next verticals

Roofing, paving, landscaping, pools and solar reuse the same property intelligence, compliance and billing core — only the signal model and message library change. Fencing proves the pattern first, deliberately, instead of shipping six shallow verticals.